Slogans: The milk chocolate melts in your mouth, not in your hand
Look for M on every piece
Anywhere is more fun together!
Milk chocolate. Melts in your mouth, not in your hands.
M&M`s - corporate brand Mars Inc.. The division is engaged in the production of multi-colored dragees M&M Candies, founded in 1940 in Newark, USA (Newark, USA). Then the factory was called M&M Ltd. Inventor M&M`s Forrest Mars is considered to be the founder of Mars, he invented and patented his own way to cover chocolates with a layer of multi-colored sugar icing, in this form, sweets do not melt and do not stain hands and clothes. There is a version according to which Forrest Mars "peeped" the idea during the Spanish Civil War, thus, covering with a layer of sugar, the soldiers ate chocolate to escape the sun.
significant role in the fate M&M`s played another war - World War II. Sweets in convenient cylinder packages were very popular among American soldiers. These packages were replaced in 1948 by the rectangular bags we are used to today.
Bright candy quickly gained popularity, the company has a lot of imitators. In order to highlight their products and make them more attractive in 1950, for the first time, the letters “M” are applied to the smooth surface of dragees with vegetable dyes. Then the M&M`s slogan appears: “Look for M on every piece” - “Look for M on every piece”.
In 1954, a new variety appears M&M`s - with nuts inside. By the mid-1950s, candy sales increased to such a level that the company opened additional production in Hackettstown, USA (Hackettstown, USA).
M&M`s have become one of the most popular candies in America. Mars Inc. claims that they were the first candy that went into space. In 1982 M&M`s were chosen by the American astronauts and became part of their food supply. In 1984 M&M`s и Snickers were declared the “Official Snack of the Olympic Games”, and in 1990 became the official sponsor of the World Football Championship in Italy. Taking advantage of the fact that the year 2000 is denoted by MM in Roman numerals, the company did not fail to announce M&M`s "Official Millennium Candy".