We live in a time of mass emergence of new brands that are rapidly becoming more and more popular.
The digital age dictates its own rules - information is now spreading so quickly that new fashion brands find a shortcut to the hearts of potential buyers and can gain a huge audience of fans with a relatively small investment.
Thanks to social networks, and especially Instagram, a fresh idea in the fashion world can almost instantly spread around the world, information about a new interesting designer, fashion project or the latest trend will immediately reach hundreds of thousands or even millions of potential buyers, bypassing intermediaries. Each season, readers of fashion blogs can choose from a range of new brands that rise to the top and dictate the rules of today's fashion.
Let's consider only some of them. They are really able to quickly attract the closest attention to themselves with their unusual creations.
Jacquemus womenswear brand was created by the famous French fashion designer Simon Porte Jacquemus, who became famous for his modern approach to traditional French fashion. The range of presented products is very wide. But it is believed that the most coveted products of this brand are the original Chiquito hats and mini bags.
The Ganni brand hails from Copenhagen, a city that was previously not particularly associated with fashion among most consumers. However, the brand, founded in 2000, quickly gained attention with bold reimaginings of classic clothing. Ganni are products for everyday wear and sophisticated parties.
A very young shoe brand that appeared in Australia in 2016 and has already become very popular, mainly thanks to social networks. It's an up-and-coming shoe and handbag brand that creates contemporary styles with a touch of vintage nostalgia. By Far products are characterized by comfort, quality materials and excellent workmanship. It is willingly acquired by both stars and mere mortals.
When Italian street style stars Giorgia Tordini and Gilda Ambrosio launched Attico in 2016, no one could have imagined how quickly it would top the shopping lists of fashionistas around the world. Rich color patterns, luxurious materials and exquisite embroideries, the brand redefines the very idea of what a catchy and eye-catching apparel should be.
In the Réalisation store, you can always find dresses that evoke 90s style nostalgia. Interestingly, the brand creates individual items, not entire collections. Things that, according to the creators, are sorely lacking in the closets of customers from all over the world. Each Réalisation product is designed to be an individual addition to your personal style.
One look at Amina Muaddi shoes is enough to understand why this label quickly became popular. The shoes of the brand, named after its founder, are characterized by unusual shapes, bright colors and playful aesthetics. A characteristic feature is a high heel of an unusual shape. This is the perfect solution for anyone who wants to draw the most attention to themselves at any party.
An Italian shoe brand with an unusual name and no less unusual and attractive products, which appeared in 2015. Its essence is based on the concept of contrasts. This is manifested in complex structures made of unexpected materials. An excellent choice for anyone who wants more freedom, strives for self-expression and wants to feel more confident.
Budapest-based label Nanushka has been around since 2006, but only in the last few years has managed to gain cult status among fashion insiders. Under this brand, a universal and everyday wardrobe is created for a modern person. Nanushka is an example of the fact that truly fashionable things can be created in the countries of Eastern Europe.
Saks Potts is an extravagant and contemporary womenswear brand based in Copenhagen. The label's products combine such qualities as unusual aesthetics, playful colors, interesting and delicate materials, and high quality. As stated, the mission of Saks Potts is to create something unconventional, challenging the minimalist Scandinavian style.
This French brand is an example of how Instagram can work wonders. For the first time they started talking about it in the summer of 2018. But it became possible to buy Rowen Rose clothes only in February 2019. The brand's clothing is an unusual and attractive mixture of glamor and romance. The creations of Rowen Rose are sometimes extremely unusual, but at the same time they are great for everyday wear.
Another brand, originally from Copenhagen. Interestingly, Rotate, like the other Danish labels on this list, also challenges Scandinavian minimalism. Under this brand, inexpensive casual women's clothing is produced, characterized by eye-catching designs, unusual silhouettes and an exquisite selection of materials. There are also bright colors in honor.
If you're a fan of '70s British fashion, Rixo is exactly what you want to wear. This London-based label is constantly presenting things with a lot of bright colors and very unusual prints. Rixo products are an original reinterpretation of vintage models with the addition of many modern ideas.
The Line by K
The unusual name of the brand immediately makes it clear that all the clothes produced under it are unusual. The Line By K was born when fashion blogger Karla Deras felt the need to share her vision of design with other women. Launched in the spring of 2015, this brand offers comfortable and quality pieces that are elegant and casual.
Founder Alana Johnson strives to create wardrobe staples that are modern yet nostalgic. Under the Orseund Iris brand, a wide range of clothing is produced, from light satin tops to thick knitted sweaters. As stated, all these things are created for self-confident women who are passionate about their style and their lives.
This is a relatively new brand (its history goes back “total” 10 years) that started with swimwear, which quickly became popular thanks to Instagram. Today, Anemone presents all kinds of fashionable lingerie, seamless clothes and swimwear - all of these products are appreciated by girls from all over the world. The brand itself is from Southern California.