Amsterdam-based brand Scotch & Soda has updated its corporate identity and announced plans to open 15 stores and showrooms in the next 6 months.
The COVID-19 pandemic has hit the fashion industry hard and impacted the performance of the Scotch & Soda brand. Despite this, the company's management is optimistic about the future and believes that the new style will open the next chapter in the history of the brand and help convey brand ideas to consumers.
The style of Scotch & Soda reflects the free spirit of Amsterdam, demonstrating the power of self-expression and liberal thinking. This finds expression in the clothing collections, complementing everyday items with stylish details and unique functionality. The brand represents men's, women's, children's clothing and denim line named after the legendary shade of blue "Amsterdams Blauw".
The new logo is a symbol of the unity of the Scotch & Soda brand. It combined the brand's initials and symbolizes the movement of a thin thread passing through the eye of a needle. Soon, the new brand style will be applied on the website, in the design of social networks, as well as in the interior design of new stores.
Over the next 6 months, 15 new stores and 12 shop-in-shop corners will open worldwide, adding to the brand's existing retail network of 225 stores and 161 outlets. In addition to new stores, the brand will open showrooms and offices in Shanghai and Milan this spring.
Among the important openings are 3 major locations in the Netherlands: in the city of Utrecht, in the Westfield shopping center in Leidsendam and the brand's flagship store in Hertogenbosch. Two new stores will open in Germany, the first of which will open its doors in Hamburg. In France, the new store will appear in the famous CAP3000 shopping center in Nice. Two stores will be opened in Ukraine and Poland. In addition, three brand corners will be opened jointly with Globus in Switzerland, followed by 7 shop-in-shop stores in Ahlens department stores across Sweden.
Continuing its expansion in the Middle East, the brand will enter the Israeli market in April, followed by Qatar, the United Arab Emirates and Kuwait. In the Asia-Pacific region, the franchise will open in Mumbai, India, and by the end of the year in Perth, Australia's largest city.