French company Louis Vuitton Moët Hennessy (LVMH) said she plans to promote the Moët & Chandon brand online as much as possible. A global advertising campaign is being prepared to help increase sales of champagne.
After the global global crisis, sales of luxury goods have declined significantly. So, in the UK alone, which was considered the largest export market for champagne, sales Moet Chandon fell by 9.6%. To correct this situation, LVMH launched a massive advertising campaign on television. And, apparently considering this insufficient, he plans to start actively promoting the brand on the Web.
Any additional information from LVMH has not been received yet.