The Thomas Burberry monogram, which is an interlacing of the letters T and B, was created in mid-2018.
Designed by Burberry creative director Riccardo Tisci and graphic design icon Peter Saville. Inspired by drawings from the fashion house's archives, the monogram is reminiscent of the founder of Burberry and the brand's long history. The monogram is used both by itself and as a repeating pattern.
Since its introduction into the fashion house's design arsenal, the monogram has been used for a number of special occasions. She painted the bear cub Thomas Barbery, another symbol of the brand, which appeared on the streets of New York, Shanghai and London. The new monogrammed "wrap" wrapped some of Burberry's landmarks and major stores around the world.
And starting in May 2019, the TB monogram will be given a new life — it will appear on the brand's products and will be used in the design of the brand's stores around the world. Thus, the new print begins its journey directly into the hands of customers. Along with such a landmark update, Burberry has prepared another gift for its fans - temporary brand stores will be opened in 21 cities around the world. The monogram itself was presented in a kind of pop-up format, so this way of getting to know customers is more than a logical step.
Fans of the brand can look forward to a new monogrammed accessory collection by summer. A collection of bags and other fashion accessories will be on display, including shoes, hats, scarves, and more. A distinctive feature of the new collection will be the use of TB monograms, executed in the usual colors of brown, interspersed with monochrome black and white stripes.