Mu is a fast car rental program. This ambitious project belongs to PSA Peugeot Citroen. As part of the new strategy, it is planned to strengthen the presence of the brand Peugeot in metropolitan areas.
Clients Mu be able to rent vehicles Peugeotincluding bikes, scooters, cars and vans using prepaid cards (purchased online). It is believed that the new strategy will inspire customers to buy the company's products.
Peugeot successfully piloted the scheme in French cities including Lyon, Nantes and Paris. Over time, the company expects to launch the service in other major European cities.
Mu uses the same payment model as the service street car. The scheme, which has been operating in the UK since 2004, is run by the largest car club here, with 70,000 members in seven cities.
