French fashion brand Jacquemus has unveiled an unusual ad for Bambino bags.
A video showing giant-sized bags rolling around the streets of the Parisian capital has circulated on the Web.
For Jacquemus, this is not the first bold campaign aimed at drawing attention to its products. Previously, the brand was notable for installing popcorn machines in a bank vault and launching an unusual soda of its production.
In this new video, Jacquemus decided to artfully play with the image of the "ultra-small" bags that are famous worldwide. In the video, you can see bags the size of a bus passing through the central streets of Paris.
Unfortunately, in reality, it turned out that the authors of the video used 3D branding, and the inhabitants of Paris did not see the giant Jacquemus bags. Nevertheless, the video went viral, and users appreciated the unusual sense of humor of the authors of the advertising campaign.