Slogan: Le Grand Méchant Look (English - The big bad look)
Yes, you are absolutely right - this brand, under which a variety of fashionable clothes is produced, was named after Naf-Naf, the most stubborn pig from the fairy tale about three little pigs. His exploits so impressed the brothers Gerard and Patrick Pariente (Gerard & Patrick Pariente), that they decided to perpetuate the name of the heroic young pig, naming his company after him.
However, the brothers' first store, opened in 1973, was called Influence ("influence", "impact"). After some time, they decided to try their hand at creating their own clothing collections, designed mainly for girls aged 18 to 25 years. In 1978, the presentation of the first collection took place. One of the things included in it was an unusually shaped denim jumpsuit. This model is called Naf Naf. Frankly, it was with him that the brothers were most dissatisfied and even thought about just quietly “writing him off” and pretending that there was no futuristic overalls. But suddenly this jumpsuit became a real bestseller. Moreover, such that he gave a name to a new brand (officially the brand Naf Naf was registered in 1985). Since then, jumpsuits have been a mandatory component of all collections. Naf Naf.
|Pink... that's my fetish|
Since 1985 under the brand Naf Naf not only clothes are produced, but also various accessories, such as glasses, bags and belts. In 1986 there was an exit to the world market. In the same year, the company's first flagship store opens in Paris.
But not just overalls. In 1987, a jacket of an "inflated" style appeared, which was called "doudoune" ("dudun"). And again, a sudden success - seemingly not very attractive outwardly clothes again become very popular. Along with overalls, such jackets are one of the main trends.
The success of the brand allowed to continue expanding the range of products. In 1988, the production of not only outerwear, but also underwear, swimwear and products such as sheets and towels begins. Perfume appears in 1991 Naf Nafdeveloped jointly with L´Oreal. These perfumes were called "Une Touche de NAFNAF" (English - "A Touch of NAFNAF"). A rather specific name - the touch of a pig is the least associated with perfumery. However, this did not affect her popularity in any way. And in 1997, the brand entered the markets of the CIS countries.
As for 1998, it was marked by the takeover of Chevignon, while maintaining the brand. Currently, products under this brand make up about 20% of the company's sales. Naf Naf SA.
To date, there are already several hundred branded stores in the world. Naf Naf. The company itself has been owned by the French Vivarte SA since 2006, but is still managed by the Paryant brothers.