Which "denim" brands break sales records and are considered the best in the world, according to the buyers themselves.
It is probably difficult to imagine other clothes that have not gone out of fashion for decades. Jeans in the mid-nineteenth century were first worn by cowboys and gold miners, then by farmers and workers. But over time, they became a real mass product, took to the podiums and conquered the whole world. Today, denim remains one of the most popular fabrics, and not a single resident of a big city can imagine his wardrobe without a pair of jeans.
It's time to remember which "denim" brands break sales records and are considered the best in the world.
Let's start the countdown!
10. G-Star Raw
Dutch denim manufacturer G-Star Raw was founded in 1989 under the Gap Star brand. A little later, the brand received its modern name, so as not to compete with American "Gap". The brand's signature difference from most competitors is its love of using special "raw" denim. G-Star Raw makes jeans from raw fabric, which is reflected in the name of the brand, and the inspiration for the creation of new collections of the brand is still often military-style clothing. The concept and simple philosophy of the brand reflects its laconic slogan “Just the product”!
- Buy G-Star Raw jeans in the online store.
9 Armani Jeans
Armani Jeans is an inexpensive brand created for connoisseurs of quality denim by the Italian luxury fashion house Giorgio Armani. It is believed that the brand was created in the wake of the great popularity of denim, while there was no place for jeans in the classic Armani collections. One way or another, the creation of the second line turned out to be extremely successful, and the brand was fixed for a long time on both sides of the Ocean. Later, the fashion house created another line of denim clothing with an eye on the youth audience - Armani Exchange.
- Buy jeans Armani Jeans in the online store.
8 Calvin Klein
Founded in 1968 in New York brand Calvin Klein became the first in the world to introduce ordinary jeans as designer jeans and turn an item of ordinary everyday wear into a real cult of style. It was Calvin Klein who came up with the idea of making jeans tight, and then created the first unisex jeans on the market. In the 1980s, CK launched a celebrity campaign to launch a collection of clothes that boys and girls could wear at the same time. It is believed that part of the brand's huge success in the global market has been the unique image gained through the use of numerous scandalous advertising campaigns.
7. Guess
A true American classic, Guess started out as a small company in 1981, when interest in jeans around the world was slowly declining. The founders of the brand, the Marciano brothers, breathed into their offspring the European style, multiplied by the American traditions of the Wild West, and quickly won the love of young people. Today it is one of the most recognizable denim brands in the world, combining original design with urban chic and operating under the motto: “young, sexy, adventurous”.
- Buy jeans in the online store.
6.7 For All Mankind
7 For All Mankind is another very young premium denim brand. The brand was born in California since 2000 and initially specialized only in women's clothing. Since 2002, 7 For All Man kind has also been sewing men's collections, and since 2015 has been dressing children in denim. The brand's proximity to Los Angeles has made it one of the favorites among celebrities. Jeans are fitted and low rise. Another signature detail - the brand makes extensive use of characteristic bright embroideries on pockets.
- Buy 7 For All Mankind jeans in the online store.
5. True Religion
The American brand True Religion is the youngest in the list of the 10 most successful denim manufacturers. The first collection was released in 2002 - the designers relied on a truly American premium cut, bright and conceptual. Stars of cinema, music and show business quickly became fans of the new brand, making a good advertisement for the brand. The most recognizable "chips" of jeans are a double seam with bright colored threads and a "horseshoe" on the back pocket. It is believed that True Religion jeans tighten the figure and retain their shape for several years.
- Buy True Religion jeans in the online store.
4 Pepe Jeans
Pepe Jeans is a London-based brand that dates back to 1973. The first point of sale of the world-famous brand today was opened at the Portobello Road flea market, where hippies, fashionistas and bohemians gathered from different parts of London to buy vintage clothes and exclusive denim. Today, successfully sold in more than 60 countries, Pepe Jeans still targets the youth audience from 20 to 35 years old, working under the motto "Love what you wear."
- Buy Pepe Jeans jeans in the online store.
3. Diesel
The Italian brand Diesel appeared on the market only in 1978, but very quickly found its audience thanks to its non-standard cut, excellent quality of denim, as well as numerous catchy advertising campaigns. Diesel differed from the American classics in the use of holes and scuffs, as well as in the color of denim in different colors. Diesel was loved by rebels and non-conformists, and then the brand quickly became a real must-have in the world of youth fashion, which allowed it to enter the premium segment and sell jeans at a price of 250-300 euros.
- Buy Diesel jeans in the online store.
2 Wrangler
One of America's most beloved jeans manufacturers, Wrangler, started out in 1919 under the BlueBell brand. In 1943, the company got its current name after buying a factory for the production of clothing for workers. Then no one imagined that a couple of decades would pass, and designer jeans would appear, which would be worn by movie stars and members of royal families. Wrangler became the first American brand in Europe, ahead of Levi's and Lee, who were more focused on the local market. In 1986, the brand was taken over by VF Corporation. Despite the fact that Wrangler has effectively curtailed production in the US, the brand's products are still very popular with Hollywood stars of the first magnitude.
- Buy Wrangler jeans in the online store.
1. Levi's
The world's first jeans were made in 1853 by American industrialist Levi Strauss. The world knows the story of how, having started sewing pants from canvas, Strauss faced unprecedented demand, opened a haberdashery store in San Francisco and founded Levi Strauss & Co. At that time, no one could even imagine that in those years one of the largest empires was laid, which has remained at the top for a century and a half.
- Buy Levi's jeans in the online store.
By the way, the canvas had to be abandoned quite quickly. Levi and his company began making pants out of "denim," a softer fabric named after the ancient French city of Nimes. And in 1973, a real breakthrough in the jeans industry for the company was the receipt of a patent for trousers with metal rivets. Jeans in the form in which they later conquered the planet and became the most popular clothing in both America and Europe did not appear until 1920. It is curious that initially Levi's made jeans not for a belt, but for suspenders. But the fashion has gone further, but the brand has remained. Today it is still owned by the heirs of Levi Strauss, and his jeans are still the most popular in the world.
In 2019 Levi Strauss & Co came out to the New York Stock Exchange. As a result of the IPO, the business of one of the most famous denim brands was valued at $6.6 billion.
