The results of the 2011 financial year showed that Sony set a sad record - corporate losses amounted to 457 billion yen (5.7 billion dollars). This is the fifth year of continuous losses, which has become the most unprofitable in the history of the company.
For the full year, it generated 6.5 trillion yen ($81 billion) in revenue, a whopping 10% less than last year.
The main reason for the decline is the production of televisions. Despite the big brand name Bravia, Sony is unable to compete with companies such as Samsung и LG. As for the mobile phone market, almost all revenues go to Apple and the same ubiquitous Samsung. The excessively high exchange rate of the yen against the dollar also plays a rather tangible role in the losses.
Nevertheless, Sony is quite optimistic about the future. At least its new president, Kazuo Hirai, believes that if the company does not get out of losses already in the current financial year, then it will definitely stop setting such sad records.
Meanwhile, experts are extremely skeptical.