New Balance is challenging avid runners of all abilities to run 30 km in 30 days.
New Balance is preparing to launch a new Runlock advertising campaign. The manufacturer of athletic footwear invites you to go for a run in the cold season to "unlock" numerous rewards.
With the launch of the new campaign, the brand promotes its technological sneakers with Fresh Foam and FuelCell and innovative clothing. New Balance encourages runners to run 30 km in 30 days. The new regimen should become a lifelong healthy habit and help achieve this year's goals.
Traditionally, runners reduce activity in the winter season with the onset of cold weather. With the Runlock campaign, New Balance is trying to convey to its customers the benefits of running, which has a positive effect on physical and psychological well-being.
The new ad campaign features three runners completing special tasks and striving to unlock rewards. The visuals are designed to showcase different levels of running versatility - along forest trails, waterfronts, and city streets.