Company Facebook announced the acquisition Push Pop Press, a company that is engaged in publishing and creating e-books for iPad. It is expected that users of the largest social network will soon be able to publish their texts or information in electronic form in one way or another - the technologies and developments of the acquired company will be integrated into the platform Facebook.
Company Push Pop Press founded by two former engineers of the company Apple, Kimon Tsinteris and Mike Matas. Push Pop Press known for being published specifically for iPad Al Gore's book Our Choice, this application has become quite popular and has received several prestigious awards. In addition to the text of the book, the owners iPad also got the opportunity to enjoy visual effects, well-thought-out graphics, and a video integrated into the book. The company declares a new approach to creating books - interactivity, individuality and creativity, each book, as conceived by the publishers, should now be more than a book, rather an interactive application created using the latest technologies.
Engage directly in the publishing of e-books Facebook does not plan. Also reported. that the acquisition has nothing to do with the creation of the application Facebook for iPad, which is expected by many users. The amount of the deal was not disclosed by the parties.