The collection includes the first ever skateboarding uniform, which was included in the Olympic Games program for the first time.
Ahead of the Tokyo 2020 Summer Olympics, Nike has unveiled sustainable sportswear collections. The biggest sports brand is implementing its sustainability innovations against the backdrop of the growing climate crisis. The new release contains the Olympic uniform for the basketball, track and field teams and the first skateboarding team in the history of the Olympics. In 2016, the Executive Committee of the International Olympic Committee supported the inclusion of all five types of skateboarding in the program of the Summer Games.
The first collection of sports uniforms for skateboarding from Nike created for three national teams - USA, Brazil and France. The kit design for each of the federations was created in partnership with former skateboarder-turned-artist Pete Parra, who has previously worked with Nike on the silhouette. Air Max 1 sneakers. In developing the collection, Nike also worked closely with the athletes who will represent Team USA in Tokyo.
The company notes that each look is designed to be unique to the style of the country, to pay tribute to its sporting history. With the upcoming Games slated to be one of the hottest in history, Nike aimed to create a uniform that was as light and breathable as possible.
“Athletes will compete in uniforms designed from 100% recycled polyester with bold, colorful styling to celebrate each country’s unique skateboarding culture,” Nike commented.
The uniform for the women's basketball team is created in a classic style with a cleavage line in the image of the 1996 team. The star-studded sidelines are also an ode to the legendary team that returned the Games gold to the US. The 12 stars on the jerseys symbolize the number of players in the team, and the hidden detail on the side symbolizes the number of players in the history of the federation (84), the number of international matches of the team (10) and the number of gold medals won (8).
Designed for the track and field team collection, Nike's all-new Dri-FIT Aeroswift material is used. The fabric is able to better deal with perspiration and help athletes maintain the body's natural cooling system by wicking away sweat and evenly distributing it across the entire surface of the garment.
Updated for 2020, Nike Aeroswift technologies feature a design that completely changes color, transforming static hues into dynamic ones as the athlete moves. The new material creates a fully breathable garment that moves with the body and stretches better on the 25%.
Summer Olympics will take place in Tokyo from July 24 to August 9, 2020. Earlier it became known that the World Athletics regulatory board decided to allow for use in the Olympics Nike Vaporfly sneakersin which the world marathon record was set.