Nike Fit will allow Nike customers to scan their feet using augmented reality technology.
The world-famous American sports brand Nike has introduced a new Nike Fit service that will allow customers to independently determine the size of their feet and the appropriate shoe size using a mobile application. The service will be trialled in Nike stores in the US and Canada in July 2019, and roll out to Europe and other international markets from August.
Using a smartphone and a mobile application, each customer will receive data on the appropriate size for certain sneaker models, which can be saved in a profile and used for future purchases in company stores.
The Nike Fit development unveiled by the sports giant is part of the company's drive to sell more products directly to consumers through its own monostores, online store and mobile app, focusing less on wholesale partners. As part of the new global sales strategy, Nike also continues to open flagship stores such as those in New York and Los Angeles. The new retail spaces provide consumers, among other things, the opportunity to purchase products not available in other stores and online channels.
Nike notes that the new service was created in the company's desire to help people with the simplest possible solution to a simple question: what size shoes will fit them? Today there is a problem when customers Nike online store they order several pairs of shoes at once, because the expected sizes do not match the actual ones. According to statistics, up to 60% buyers face problems when choosing shoes of the wrong size. Thus, Nike Fit will allow the company to reduce the number of returns in the online store and at the same time encourage its customers to shop more online.