Nike showcased new running shoes with soles made with exclusive Joyride technology.
The times when sneakers were a relatively simple type of footwear have long since sunk into oblivion. Today's manufacturers use the latest technology to literally bring their creations to perfection. Modern sneakers can be equipped with special chips that track the activity of an athlete, or systems for automatically tightening laces. Also, a lot of attention is paid to materials, thanks to which shoes are becoming more and more comfortable to use.
Yes, the latest Nike development - Joyride technology (literally "joy of running"). Sneakers made with its use have a unique sole filled with special balls. This approach provides better cushioning when the foot hits the ground. This is a great solution for runners, both professional and amateur.
To better demonstrate the unusual content, a part of the sole is made transparent and through a special window you can see a lot of small multi-colored balls. According to the company representatives, it spent about 10 years developing this technology. It was important to solve issues not only of convenience, but also of reliability. It is stated that even after a run of 700 km, the new sneakers did not have any problems with wear. That being said, the Joyride can adapt differently to each runner.
The Nike Joyride Run Flyknit will be the first shoe to feature the new technology. They will be available on August 15th, although Nike Plus members will be able to purchase as early as July 25th. Now Nike is actively working on the creation of similar models for women and children. They are expected to be presented towards the end of this year.