A new type of product - the most closed bathing suits for Muslim women will allow the manufacturer to enter a fast-growing market.
Nike has repeatedly announced that women are at this stage of its development priority group of buyers. And now the manufacturer decided to pay attention to the needs of Muslim women, who, although playing sports and leading an active lifestyle, while observing the strict rules of their religion. Moreover, this group of potential buyers is promising for the development of the brand.
The answer to the problem of the lack of closed, but at the same time comfortable and functional swimwear, is the new Victory Swim collection from Nike. The release of the collection is scheduled for February 2020. Customers will be able to choose from two options - a full swimsuit consisting of a top and leggings, as well as a set of separate items, which consists of a tunic, leggings and a hijab.
This is not the first collection Nike for Muslim women. In 2017, the Pro Hijab line was introduced, which represented traditional hijabs for female athletes. The main difference of this garment from Nike was the use of lightweight, breathable fabric, as well as other design elements that allow you to actively play sports and at the same time not experience significant discomfort, as is often the case with clothing for Muslim women from other manufacturers.
The new collection of swimwear also takes care of the convenience and comfort of a woman while swimming. These bathing suits are made from the most modern materials, a mixture of nylon and elastane was chosen, and practically do not restrict movement. For the creators of the new collection, it was important that the fabric was light, did not stick to the body when wet, fit comfortably to the hair, provided support, etc. For the convenience of water flow around the suits, “gills” are provided near the neck, behind the knees and near the ankles, the design of the cuffs is also thought out, which do not fill with water during immersion and do not swell. The bra cup is designed using the company's many years of experience in sports bra designs.
In total, during the creation of the collection, which lasted 18 months, 55 swimwear options were developed. At the same time, the opinion of the athletes was taken into account and the main problems that they had to face were identified. The price of swimsuits will, in the end, be rather big, for the full version you will have to pay $600, for a set of individual parts $188.