Meet BILL, the Sneakers longevity robotic lab.
Nike introduced its first robotic shoe cleaner and repairer. His name is BILL, which stands for Bot Initiated Longevity Lab.
Demonstrating the new invention, Nike is implementing a strategy of using green services in the name of reducing the environmental impact and moving toward a circular future.
"Extending the life of a product is a key component of that circular future. Giving a product a second life reduces its environmental impact on the planet. This insight is what led to Nike’s latest innovation at retail," - the company said.
Using classic cleaning methods, water-based products and recycled polyester patches, the new robot is said to extend the lifespan of iconic footwear from Air Force 1s, Air Jordan 1s to Space Hippie 01s and Nike Dunks.
After the shoes are loaded into the device, a digital 3D model of the shoe is automatically created, and the customer is prompted to select locations for cleaning and patches to restore the worn surface. It takes BILL an average of 45 minutes to treat one pair.
Until the end of September, the robot is presented at Nike Town London, and all its services are free for buyers.