In response to criticism for discriminating against pregnant athletes, the company introduced the Nike M line of sportswear.
Nike has repeatedly faced accusations in that its corporate culture and internal politics are harmful to women. In response, she issued various goodsto show that this is not the case. Yes, they were presented sports hijab, big size line, the uniform for the women's football team of the World Cup. Now there is Nike M - the first collection of the company, designed for pregnant women at different times.
The collection includes four items - bra, tank top, cardigan and tights. All of them are made of elastic fabric that adapts to the changes in the female body during pregnancy. These things can also be used after childbirth.
Nike M was handled by senior design director Carmen Zolman along with mothers and expectant mothers from the design team Nike. It is stated that they began work on the collection three years ago, that is, before the revealing article about the company's attitude towards pregnant athletes appeared.
The designers used data from over 150,000 body scans of women from around the world to better understand the changes that occur throughout pregnancy. They also collaborated with a focus group of 30 professional and amateur athletes who spoke about their needs during pregnancy and the postpartum period. The designers also tested 70 different fabrics before settling on the one that was eventually used for the Nike M apparel.
In a press conference, Zolman said it's important for women to be able to buy products in the same size as before pregnancy, wear them throughout pregnancy, and then continue to use them postpartum. Various important nuances were also taken into account, such as facilitating the feeding process. By the way, a feature of the selected fabric is that milk stains are not so noticeable on it.
Items priced from $45 to $80 will be available on the Nike website starting September 18th. With Nike M, the company has joined the ranks of stretchy maternity wear brands who want to stay active. Previously, similar collections were also presented by Reebok and Gap.