Tagline: If the picture matters, the camera matters
Nikon It is no coincidence that it belongs to the legendary brands. The photographic equipment produced by the company has won the love of hundreds of thousands of users around the world, both professional photographers and green beginners. Products Nikon used everywhere - in addition to cameras and lenses, the company also produces various optical instruments and devices for image processing.
The future legend was born on July 25, 1917, through the merger of three companies - Tokyo Keiki Seisaku-sho´s Optical Division, Iwaki Glass Seisaku-sho и Fujii Lens Seizo-sho. She was then called Nippon Kogaku KK. The main customers were the military. The company produced binoculars, spyglasses, periscope sights for submarines, lenses for aerial photography. Naturally, the requirements for quality were the most severe. But a small company that employed two hundred people did just fine. And she grew. By the beginning of the war, the number of workers was already measured in tens of thousands.
1931 marked the release of the first civilian product, the Anytar 120mm f/4.5 lens. The brand is born in 1932 Nikkor, under which lenses are produced to this day. It was these products that were later used in their first cameras by another famous Japanese photo company - Canonfounded in 1933.
|Nikon 1 (1946)|
At the end of the Second World War, almost everything had to start over. The company switches to civilian products. She begins to produce microscopes, nevelers, telescopes and the like. In 1946, the company's first camera, designed for standard 35 mm film, appears. The name of this "rangefinder" was uncomplicated - Nikon 1. It was based on all the same legendary Leika. But in general, the device turned out to be original.
Name Nikon is a derivative of the company name. According to the legend, many different options were sorted out (Nicca, Nikka, Nikoret, Niko…), but finally settled on this word, which is equally sonorous in both Japanese and other languages. Nippon Kogaku did not even doubt that she would be able to conquer the world market. However, there is another opinion: the word "nikon" in tune with the famous German brand Zeiss Icon. The Germans, however, have always been exceptionally strong in optics and it was not a sin to imitate them.
With the advent of Nikon 1, the company Nippon Kogaku и Canon become competitors. The first immediately stops the production of lenses for the second. The real war continues to this day with varying degrees of success. Both companies have many fans who are ready to defend their choice to the last. This is already at the level of religion. The debate is fierce and endless.
First SLR camera Nikon appears in 1959. The lineup produced before that consisted of rangefinder cameras, which included legendary models. Brand Nikon becomes more and more famous, gradually eclipsing the name of the company itself. In 1988 Nippon Kogaku changes name to Nikon.
The further history of the company is the history of great devices. Over time, film cameras are being replaced by digital cameras. Photography is becoming a mass phenomenon. And all these years Nikon is one of the leading manufacturers. A brand appears coolpix, under which digital cameras aimed at novice users are produced.
Products Nikon repeatedly used NASA in space research. And sometimes it was specialized equipment created specifically for solving special problems, as well as ordinary serial professional equipment that has proven itself well in weightlessness.
To date Nikon Corporation is a complex structure (the most famous divisions Precision Equipment Company, Instruments Company, Imaging Company), but at the same time it is part of a powerful empire Mitsubishi. The company's headquarters is located in Tokyo, Japan (Tokio, Japan). Representative offices can be found in many countries around the world. Factories are located in Japan (they produce all professional equipment), China and Thailand.