Exclusively for the Japanese market.
Automotive concern Nissan presented a concept car, Kicks 327 Edition, inspired by the design of New Balance sneakers. Thanks to the unusual "wrapping" of the body's upper part, the crossover resembles a well-recognized silhouette of sneakers.
The original design solution will not be implemented. The company has already stated that, despite the technical possibility, it does not plan to start production of a car that looks like sneakers on four wheels.
The Nissan Kicks 327 Edition is part of an advertising campaign the brand is running in Tokyo. The car will be displayed at iconic locations in the city, and anyone who takes a picture of it will get a chance to win prizes from Nissan and New Balance. The main one, by the way, will be a real Nissan Kicks car. Those less fortunate will be rewarded with new New Balance 327 sneakers adorned with Nissan laces and keychains.
Such a collaboration between a car manufacturer and New Balance in the domestic market is not accidental. The New Balance 327 has long been a consumer favorite in the Land of the Rising Sun. Last year more than ten brands presented their versions of the famous silhouette.