Due to the demand for premium mobile phones Vertu decreasing all the time Nokia most likely to abandon this brand. As a result, the Finnish company will finally switch to the production of inexpensive smartphones and budget phones.
There is a tendency in the world when few consumers care about premium-class mobile phones with minimal functionality. The legend that "people who can pay that kind of money don't need any functional additions" has become obsolete. After all, in essence, phones Vertu - these are nothing more than ordinary (and not the best) models Nokia, "wrapped" in very spectacular wrappers. As soon as the market managed to offer something more interesting (and there are many companies in the world that create similar solutions based on the same iPhone), the value of the brand immediately fell, which immediately affected sales. Presented this year Vertu based on smartphones, they no longer had success, they appeared too late, and the brand itself Nokia is no longer as interesting as before.
In July of this year, we already wrote about leaving Vertu from the Japanese market. Then they began to refuse their sales in Russia. A similar situation is observed in other countries. So the decision to abandon the once-legendary brand looks like a logical step.
They say that Nokia has already received offers from some luxury companies to sell the division Vertu.
