The decision became known Nokia abandon a brand that has been unsuccessfully promoted for several years now OVI. The company announced this on its blog. Rejection OVI one of the first steps in the restructuring Nokiacurrently in deep crisis.
As a result of rebranding, all services that are now available under the brand OVI transferred to the brand Nokia Services. Initially OVI included a music store, an app store, a map service, and more. However, some components were gradually abandoned. So, in early 2011, the service was closed Ovi Music Unlimitedthat was once created to compete with iTunes Store.
Rebranding will take quite a long time. It is planned that everything will be completed by the middle of 2012. However, it is expected that by the end of the current year there will be smartphones in which any mention of OVI will be missing. For devices already on the market, a software update will be created, without installing which access to Nokia Services will be impossible.