For the sake of new advertising, the famous stone weighing more than 128 carats was presented to the public for the fourth time in history.
American jewelry house Tiffany & Co releases its first advertising campaign for new brand ambassadors - Beyoncé and Jay-Z, perhaps the most popular married couple in the world of show business today.
The day before, Beyoncé shared with fans the first photos from the new advertising campaign, which was called “About Love”.
In the published footage, Beyoncé poses in a Givenchy dress, and on her back is the legendary yellow diamond weighing more than 128 carats. The stone gained international fame after it was found in South Africa in the 19th century and then sold to Tiffany founder Charles Lewis for just $18,000.
The diamond was set only in 1957 and has only been seen three times since then. It was first worn by Mrs. Mary Whitehouse at the Tiffany Feather Ball. And the second time - four years later, Audrey Hepburn, who starred in an advertisement for the film "Breakfast at Tiffany's." After that, only in 2019, the stone was again shown to the public - at the Oscar ceremony, it was worn by Lady Gaga, who performed the song Shallows together with Bradley Cooper.
Jay-Z is wearing a classic tuxedo with a bow tie and a diamond brooch in the published stills from the advertising campaign. In one of the pictures, the couple poses in front of the Tiffany-colored Equals Pi by American artist Jean-Michel Basquiat, which has never been seen before and is in a private collection.
It is known that in early autumn a new advertising campaign with Beyoncé and Jay-Z will be continued with the release of a video. In it, the singer will perform the composition Moon River, which sounded in the movie "Breakfast and Tiffany".