Manufacturer of e-book readers PocketBook International announced the launch of a new brand Obreey, under which content will be distributed, such as books and periodicals. A subsidiary will also start operating. Obreey Products.
The latter will develop new solutions. At the same time, the brand PocketBook will continue to show off on the company's devices. The festival of electronic content was timed to coincide with the launch of the new brand Content Fest 2011held in Kyiv.
Online store has already started its activity Obreey Store, which allows users of "readers" to purchase books directly from the devices themselves. Also, users will still be able to purchase books in the BookLand.net store.
Opening Obreey Store - response to increased competition Kindle from Amazon.