Brand Carlsberg already recognizable and popular. However, soon Carlsberg Group plans to carry out a serious rebranding, the purpose of which is to reveal the potential of the brand, thus increasing revenues and strengthening its position in the beer world.
This became known from a message on the official website. A major advertising campaign will be held in 140 countries around the world. The appearance of the products will also change - the bottles will acquire a slightly different shape, the traditional color of the brand will also be slightly changed. The advertising campaign will be held under the motto "That Calls for a Carlsberg".
The new advertising campaign will involve all types of media, although it is planned to focus on video. The commercials can already be viewed on the company's website. Marketers Carlsberg Group expect that by 2015 the proceeds from the sale of beer should double.
It became known that more than 100,000 euros have already been invested in the new advertising campaign. Creating a new image Carlsberg handled by a British agency Fold7.