American brand Tommy Hilfiger continues its collaboration with British clothing rental platform Rotato.
With this new partnership, fans will be able to rent gender-neutral items from the Tommy x Romeo collection, plus Tommy Jeans denim and Hilfiger archive items.
Through their partnership, Tommy Hilfiger and Rotaro hope to draw more consumers to their clothing rental service and work together on sustainability.
“We know and believe that the future of fashion is circular, and our partnership with Rotaro is another meaningful step in exploring circular business models,” commented Esther Werburg, Executive Director of Sustainable Business and Innovation at Tommy Hilfiger Global.
As part of the new project, Rotaro users will be offered access to three Hilfiger branding styles that will arrive on different floors. The first Pop-Color capsule will feature 17 Tommy Jeans Pop Drop designs, as well as Tommy Jeans signature denim and 11 pieces from the Tommy x Romeo collection. The Tommy x Rotaro collection will be available for rental from July 27.
