Here is another presentation. Apple. In general, all predictions came true - everything that the public expected to receive, it received. It seems that everything is as always, but there were some moments in this action that can be called fundamental. So:
Farewell to Click Wheel
Control wheel from the early days iPod on the market has become a symbol of this player. But times are changing and now these legendary devices are gradually abandoning it. New nano now with touch control, and even multi-touch on a three-centimeter screen. True, on shuffle they returned the “pseudo-wheel”, control exclusively by voice and headphones was not appreciated by everyone. But about classic nothing was said, the product clearly lost any priority for the company. It is possible that soon they will turn out to be from him altogether.
Reincarnation of AppleTV
This device has never been one of the most popular products Apple. But now everything will change. The new small set-top box (its size is now four times smaller than the previous version) is not only equipped with an HDMI port, but is also able to offer its owner to rent any media content (now there is no storage of its own). Do you want to watch a new movie? Now the rental price will be $5 for a feature film or $3 for an episode of a TV series. This possibility was before, but now everything is much more thought out and convenient. All popular services are supported, such as YouTube и Flickr. The cost of the device will now be $ 99, which, of course, will not go unnoticed.
iTunes rebranding
The new version of "tuna" received not only new features, but also an updated icon. The company rightly decided that it was already meaningless to depict an outdated medium on the logo of the program, so no CDs from now on, everything will be simple, but recognizable. The player has gained several features that make it more "social", if such a term is generally applicable to such a program - users can now share playlists, join interest groups and much more.
As you can see, the company failed to surprise anyone. But here to please - for sure.
