The world's largest producer of carbonated drinks is in constant search of not only new flavors, but also new creative ideas.
Currently Coca-Cola keeps pace with the ever-increasing market for online subscriptions for all kinds of goods and services. The company created the Insiders Club service, participation in which provides subscribers with a monthly delivery of a specially assembled package with three drinks from different categories. From flavored soda water AHA before Coke Energy - all this will be delivered to subscribers every month. As a result, a limited number of service users will be the first to try more than 20 new drinks, which is expected to appear in early 2020.
Semi-annual participation can be paid in two ways - monthly pay $10 or one-time $50, as a result, you get one month for free. In total, 1000 subscriptions were available, which were immediately taken apart. However, anyone can join the waiting list on the Coca-Cola website and be notified when additional places open. How many there will be is unknown, but probably also a limited number.
According to McCrea O'Haire, digital development manager for Coca-Cola in North America, the company is looking for new ways not only to create new products, but also new user experiences. And the Insiders Club will allow the company to showcase not only the diversity of its products to people who want to be among the first, but also its commitment to innovation. In any case, it turned out very unusual and even funny.