Well-known Swedish company H&M, which specializes in clothing retail, said it plans to launch a new luxury brand and a new chain of stores for it in the near future. This will happen around the beginning of 2013.
This was told by the CEO of the company Karl-Johan Persson. He also gave some details. So, the new brand will be independent, like the other brand of the company - COS (Collection of style), very popular, respected and profitable. Designer Behnaz Aram will work on things for the new brand.
Creating a new brand and a new chain of stores for it is a long-term investment designed to strengthen an already good position H&M on the international market. The company's customers will now have an even wider choice.
Karl-Johan Person did not go into details. So, nothing is known about the price range of the new brand. In fact, nothing was even said about its name. All this will be known only at the time of launch.