Bic and Amazon have teamed up to create an exclusive brand under which razors will be produced.
Made For You is a shaving brand for men and women created by French company Bic and sold exclusively on Amazon. So far, there is only one version of the razor on sale, costing $8.99, available in 4 colors. It will be possible to purchase immediately a pack of 4, 8 or 12 pieces. Other Bic razors, which are divided into men's and women's versions, are cheaper on Amazon, selling for $$5.49 for a new handle and four replacement cartridges, while packs of disposable razors sell for $6 to $9.
The Made For You brand is part of Amazon's Subscribe & Save automated shipping program, where users can place recurring orders by specifying delivery times. In the case of ordering 5 items from the “Subscribe & Save” category at once within one month, it becomes possible to save from 5 to 15%.
Bic joins companies such as Merisant, GNC, Starter and Tuft & Needle, which have previously entered into an exclusive partnership with Amazon. Through this partnership, manufacturers develop products to be sold exclusively on Amazon. This gives them a number of advantages, such as additional advertising promotion.
Amazon also wins. The store receives exclusive brands, for the creation of which it does not need to spend additional funds and efforts, all the most difficult work falls on the shoulders of partners. This is a win-win strategy.
