To highlight its commitment to full electrification, Volkswagen has unveiled an updated logo.
During the Frankfurt Motor Show, Volkswagen presented not only new cars, but also an updated version of its logo, which is one of the most famous and recognizable. By updating the emblem, the manufacturer wants to emphasize the beginning of the era of electric vehicles (until 2050, VW plans to almost completely abandon the production of cars with internal combustion engines).
The new logo has now become simpler, it has been stripped of the volume and “substrate” that it acquired in 2000. In addition, the letter "W" no longer touches the lower part of the circle encircling the logo. The result is a very lightweight "construction", which now, as the company says, has received additional flexibility in use.
This is not the first time the company's logo has undergone such changes. First introduced in 1937, it has already been modified more than 10 times. However, most of these changes were rather cosmetic and boiled down to small transformations, while the logo itself remained easily recognizable, its center was always the stylized letters “V” and “W”. By the way, the presented logo most of all resembles the version that was used during 1968-1978. But then the letters were still a little thicker, and the "W" was in contact with the circle.
The updated logo will officially debut on the hood electric hatchback ID.3, which was also shown during the auto show and which is intended to be an electric replacement for the legendary "Beetle". And the company really has a chance to present a new “people's car” - it is known that it has already received pre-orders for 30,000 ID.3 copies.
