Slogan: Daily exclusives for you to love
Nowness - an unusual online project that was launched by the holding LVMH in February 2010. At nowness.com, a kind of archive of daily slices of the state of culture, fashion, and modern life has been collected. These everyday stories may consist of short text and a picture, collage or video.
The digital edition is run by a group of independent professionals from different countries and covers a wide variety of areas: fashion, travel, art, cooking, music, cinema, architecture, any trends and trends of modern life. Nowness often collaborates with well-known designers and artists, in the daily issues of the project you can find small interviews and reflections on a variety of topics.
Nowness can be called an online magazine or blog that invites readers to learn more about the world of luxury, it is a cross between an advertising project and an informational publication. Information from Nowness readers can receive not only on the project website, but also through broadcasts in Twitter, Facebook and other social networks.