Denim jackets, black sweatshirts, AirPods cases with signature arrows of the fashion brand - all available exclusively in the Off-White store on WeChat.
Italian fashion brand off-white, founded by designer Virgil Abloh, has unveiled a capsule collection created in partnership with the WeChat platform. The collection marks the launch of the brand's store on the WeChat Mini Programs platform. It is an ecosystem of mini-applications, each of which is part of a common platform, while maintaining its own independence.
The collection will be available to Chinese users exclusively through WeChat Mini Programs. It features items for both men and women and the main idea was to rethink the main themes and motifs of the Off-White brand. The Chinese market is one of the most attractive for the brand and in the future it is planned to introduce several more limited collections that will be created exclusively for WeChat.
The capsule made heavy use of materials such as denim and jersey, as well as street fashion motifs such as white paint stains on denim. The distinctive elements of the collection are cellular patterns printed on jeans, as well as stripes and branded arrows with Off-White inscriptions, which imitate pasted adhesive tapes.
In addition to jackets, shorts, jeans and skirts, the collection also includes a range of accessories adorned with the recognizable crossed arrows from the fashion brand's logo. These are hats, bags, cases for various gadgets, such as smartphones and AirPods. The cost of the collection items ranges from $453 to $1399.