The world's most popular edition New York Times will charge for access to its online content. This was stated by the publisher of the newspaper Arthur Sulzberger (Arthur Sulzberger Jr.) in his address to readers on the pages of the publication's website. The rise in popularity of online publishing, along with the decline in demand for print media, has already led some publishers to do the same.
Residents of Canada will be the first to try out a paid subscription, and then from March 28, users in the United States, and subsequently the whole world, will be connected to this process. Paid access will mean that readers need to pay and subscribe to the online version of the publication when viewing more than 20 articles per month. If this figure is exceeded, the user will be prompted to make a payment. Subscribers of the paper version of the publication will receive full and free access to all content of the site nytimes.com.
A monthly subscription will cost about $35, while there are also versions for tablet computers and smartphones, for which the subscription price will be $20 and $15, respectively. Whether readers who actively visit the publication's site today are ready to pay such a price for access to content or not, the success or failure of the undertaking and, possibly, ultimately, the financial future of the company will depend on this.