Orbit

This chewing gum owes its appearance to the Second World War. After the United States joined it, the production of a huge country switched to military needs. The company was no exception. Wrigley Company, which was already considered the leading manufacturer of chewing gum. Such well-known varieties of chewing gum as juicy fruit, Wrigley's Spearmint и Doublemint began to be produced exclusively for the military. But civilians had to do without them - there was tension in the country with high-quality components, so Wrigley Company simply could not provide its products to everyone. We did not want to increase production volumes at the expense of quality. But an original way out of this situation was found - the Wrigley Company created another brand. So born Orbit.

To create this chewing gum, less quality ingredients were used than for the main brands (for example, corn syrup). The gum contained sugar, which meant it was bad for your teeth. However, the manufacturer honestly informed its consumers about all this. Orbit was offered as a temporary replacement for quality chewing gum in difficult times. However, towards the end of the war, the shortage of quality ingredients became so noticeable that Orbit began to deliver also to the front. The most interesting thing is that Wrigley Company continued to advertise its main brands - ads appeared in the style of "don't forget about them, they will be back soon."

However, it was decided to return to the old brand in the 70s. By that time, its negative coloring had already managed to be forgotten. And they launched it on the other side of the ocean - in Germany in 1976, and a year later in the UK. Naturally, when creating a new Orbit Only high quality ingredients are used. Success was achieved fairly quickly. Since then, Orbit - one of the most famous brands, both in Western and Eastern Europe.

And in 2001 Orbit returned to the USA again.