Pampers will introduce the world's first "smart" all-in-one baby care system.
Procter & Gamble's diaper brand Pampers partners with Verily's research arm holding Alphabet, which includes Google, in building an advanced child monitoring system. Lumi By Pampers is claimed to be the world's first "smart" all-in-one baby care system.
The new offer includes "smart" diapers equipped with sensors that measure the activity of the child. The data is sent to a dedicated mobile app, which will be available for iOS and Android. The app tracks daily and weekly behavioral events. Also, users of the application have access to round-the-clock monitoring of the child, through a special camera with a resolution of 1080p, developed by Logitech. In addition to video surveillance, this device is capable of providing two-way audio transmission, as well as monitoring temperature and humidity readings in the room. Lumi by Pampers should be available in the US this fall. Those who want to get the system as soon as possible can pre-order on the Procter & Gamble website.
The ambitious initiative comes as P&G seeks greater control over consumer data, which can then be used to inform product development teams that are creating ever-new products. The company's chief brand manager, Marc Pritchard, said that such products could be a good solution to engage with consumers who are increasingly disgusted with traditional ways of advertising.
However, it should be noted that too close attention to data can lead to privacy issues. Especially in the case of Lumi by Pampers when it comes to children. So, Verily has already been criticized for some of the methods of working with data. Google then even had to pay a multi-million dollar fine.