The Pampers brand is one of those "lucky ones" whose name has become an eponym, that is, the brand name has been transferred to the entire class of goods, very often all disposable diapers are called pampers. In the case of Pampers, this happened because the brand's new product on the market was very popular and had practically no competitors.
Owned by Procter & Gamble, in addition to disposable diapers, it also produces potty training panties, bathing panties and baby wipes. And the brand itself was born in 1961. The honor of inventing this unusual product at the time belongs to Procter & Gamble researchers Vic Mills and Norma Lueders Baker. The first "pampers" were much less comfortable than today's diapers, but they made a real revolution in the care of babies. They very quickly became popular throughout America, and soon around the world.
The company constantly conducted its own development, improving the system of fasteners, the shape and filling of its disposable diapers. What today seems natural to us cost the labor and research of many people. So, only in 1986, diapers received such a familiar and convenient gel filling.
The name Pampers comes from the English "to pamper" - "to pamper, cherish." And Alfred Goldman, creative director of the advertising agency Benton & Bowles, came up with it.
To date, Forbes has valued the Pampers brand at US$1.1 billion. It is one of Procter&Gamble's most successful brands with annual sales revenue of over $10 billion. The brand's products are used in more than 100 countries around the world.