An American pizza chain has announced the launch of the first-ever bizzy company.
Without bees, there would be no pizza in the world, ”under this slogan, the American pizza chain Papa Johns announced the release of the first-ever company, Beezza, in support of the problem of reducing the population of bees. The charity event was launched by the British division of Papa Johns, which decided in this way to remind the world community of the existing threat to reduce the number of flying insects.
As part of an advertising campaign designed by the agency W Comms, Papa Johns created a miniature "bizza" and released a video showing how a bee enjoys the world's first pizza made especially for tiny animals. About 1 inch diameter special pizza is made from real dough based on fresh tomato passata and fragrant greens and topped with wild flowers.
“This small flying insect is actually the most efficient tomato pollinator, allowing us to keep up with global demand for tomato-based products,” the company said.
At the same time, in support of the charitable action, the menu of Papa Johns restaurants included the signature bee sting pizza. The company noted that they expect the new product to be "as well received by customers as "bizza" was warmly welcomed by real bees."
“It may seem hard to believe, but without bumblebees, there would be no pizza. The free flying insect pollination service means we can produce enough tomatoes to meet the global demand for pizza,” said Darryl Cox, senior scientist and policymaker at the Bumblebee Conservation Foundation.