In April 2020, PepsiCo will release two variations of the new product - Pepsi Cafe Original and Vanilla.
PepsiCo announces the release of a new carbonated drink that will combine the traditional taste of cola with coffee. The drink will be produced in cans of 12 ounces (about 340 grams) and will be available at retailers worldwide for a limited time. Pepsi Cafe will contain twice as much caffeine as classic Pepsi.
The company will release two variations of the new product: Pepsi Cafe Original and Vanilla. The first will carry well-recognized coffee notes mixed with a caramel shade of cola. The second will be a sweeter and creamier drink with hints of vanilla added.
This is not the first attempt in the carbonated drinks market to attract additional buyers at the expense of coffee lovers. The first soft drink Coca-Cola BlāK with espresso flavor was released back in 2006 and was sold for two years. And in 2017, Coca-Cola launched its new Coffee Plus product in Japan, which didn't have a new flavor but contained 50% more caffeine and half the calories.
AT PepsiCo there have also been attempts to create "coffee cola" - in 1996, Pepsi Kona was released for a limited period of time, and in 2004, Pepsiccino with a cappuccino flavor appeared on the market. The latest development, which lasted for about a year and a half, allowed the company to launch a new Pepsi Cafe product, which will be available for sale in the US in April 2020.
Previously announced a new product Coca Cola Coffee, which should appear on 25 global markets as early as December 2019. Both companies are releasing new flavors of familiar classics as soda consumption declines in the US. At the same time, the shares of the two giants continue to grow: PepsiCo has risen in price by 24% since the beginning of the year, to $191 billion, and Coca Cola Company – on 14%, up to 231 billion.
