Tagline: Every Generation Refreshes The World
Something for Everyone
It´s the cola
Pepsi. The Choice of a New Generation
Twice as Much for a Nickel
Trademark Pepsi, today owned by the company PepsiCo Inc., began its journey as a pharmacy syrup that promotes digestion and cheerful mood. Modern fighters for a healthy lifestyle, of course, can hardly imagine a carbonated sweet drink that is offered to treat a sick stomach, but in the century before last they still did not know about the joys of fighting sugar, cholesterol, sweeteners, flavorings, taste substitutes, etc. , so they calmly ate, drank and swallowed everything that was offered to eat, drink or swallow.
Pepsi Cola was born in the small town of New Bern (New Bern), in North Carolina (North Carolina), in a small pharmacy, the owner of which Caleb Bradham (Caleb Bradham) loved to conjure over beakers and bottles. Mixing spices, juices and syrups, the young pharmacist must have hoped for a miracle - and a miracle happened. In his pharmacy, as in many pharmacies of that time, there was the center of the social life of a small town, people gathered near the soda fountain, talked, even listened to music. Attracting customers, the pharmacist offered them a home-made drink made from carbonated water, cola nuts, vanilla and oils. In 1898, another brainchild of Bradham was born, simply called Brad's Drink. The product was a success, it was supposed to promote digestion, increase energy levels and, in addition, it tasted delicious. The furor caused by the carbonated drink soon spread beyond the small town. On June 16, 1903, a successful pharmacist registers a trademark Pepsi Cola, later in 1961 modestly reduced to Pepsi.
There is no consensus on where the name came from Pepsi. There is an option that the composition of the first Pepsi Cola included the digestive enzyme "pepsin" and kola nuts. Or maybe it's all about energy, vivacity - "pep" or the sound with which the bubbles come out.
The company's logo has changed several times, adapting to the needs of society. New logo adopted in 2008, 11th in 110 years of history Pepsi, in the last 20 years alone, 5 new logos have been introduced. Following their new slogan Refresh Everything(Refresh everything), Pepsi refreshes your appearance. The new logo is the famous blue and red Pepsi circle, with a white ribbon in the middle. It is interesting that the ribbon looks like a smile, and its character changes depending on the drink: just a smile is for Pepsi, a subtle smile - for Diet Pepsi and a big smile Pepsi Max. The introduction of a new logo will require significant costs from the company, given how often the logo appears on various media, experts estimate the cost to be in the hundreds of millions of dollars. Opinions on the company's new logo were radically divided, but marketers Pepsi sure: such a step is necessary - a bold, funny and light logo will help move away from established traditions, help Pepsi harmoniously integrate into modern social culture.
Today there are a huge number of drinks produced under the brand Pepsi-Cola: Pepsi (Caffeine Free Pepsi, Diet Pepsi, Caffeine Free Diet Pepsi, Diet Pepsi Max, Jazz Diet Pepsi, Diet Pepsi Lime, Diet Pepsi Vanilla, Pepsi Wild Cherry, Diet Pepsi Wild Cherry, Pepsi ONE), Mountain Dew, Mug Root Beer, Sierra Mist, Tropicana, AMP Energy, SoBe, Aquafina, No Fear other.
Not inferior to the number of species Pepsi, perhaps only the number of slogans of the same Pepsi. True, of all the splendor, only Pepsi Generation (unless, of course, you work in an advertising agency or in a company Pepsi). Can't get rid of the impression that a generation Pepsi has already grown up and managed to raise a new generation that chooses other symbols for itself.
Having survived two bankruptcies and many ups in his lifetime, Pepsi continues to exist in a world where carbonated sweet drinks are less and less in demand by buyers. Entering the digital age Pepsi changes along with its customers, new drinks appear, corresponding to a healthy lifestyle, the company cooperates with Yahoo и Apple conquering today's consumers, Cindy Crawford replacing Halle Berry on the poster, and Michael Jackson replaced Beyonce Knowles, innovation and creativity have accompanied this brand since its inception. A small production has turned into a giant corporation, without which it is already impossible to imagine the life of modern society, into a kind of symbol of culture that continues to develop successfully and live without slowing down and without giving up.