This is a drink for those who “thrill in the game”.
Pepsi releases a new flavor "Nutmeg Royale". Especially for the World Cup, the company “invented” nutmeg-flavored cola. “From cherry, lime, nitro and now nutmeg – we love pushing the boundaries of flavor!” commented the company.
World football stars Lionel Messi, Paul Pogba and Ronaldinho starred in the campaign in support of the drink. A two-minute video filmed on the streets of the old city in the Moroccan style, dedicated to the game of football players in both the physical and virtual worlds. The soundtrack to the video is the immortal track “The Rockafeller Skank” by Fatboy Slim.
Pepsi has announced that the new Nutmeg Royale flavor will be released in a limited edition - details on the start of sales will be announced soon. It is possible that nutmeg-flavoured cola will be sold only during the Mundial. In Pepsi, the novelty is positioned as a drink for those "who crave the thrill of the game."