By making mango their new official flavor, the company is actively supporting the idea of the perfect mango + pepsi pairing.
The Pepsi brand launched an active Perfect Match advertising campaign in support of its new official taste, which is mango. And the company decided to go even further than just release of commercials - Now an unusual reality show is presented, the main theme of which will be romantic dates and the search for your soulmate.
The show, called Match Me If You Can, is being produced in collaboration with Velocity for the MTV media network. It will be possible to watch it both on the TV channel itself and on the MTV YouTube channel, the first episode will be shown on April 21.
Love Is Blind contestant Lauren Speed Hamilton has been chosen as host for the new show. Not only the presenter, but also all the participants are gathered precisely from among the stars of various reality shows, which are well known to fans of this kind of content. Contenders for winning the show will participate in dates, each of which the creators of the show will try to make unusual and unexpected. The goal, of course, is to find the perfect match.
Turning to such a rather unusual format and creating your own original program suggests that Pepsi intends to reach out to a youth audience that can't always be reached by traditional advertising methods. And given that watching a variety of video content, as well as the popularity of the dating topic, is growing in popularity (these trends have only intensified due to the pandemic), this path can be called the most promising and promising for brands.