Pepsi's relaxing spa sets are designed for consumers who are forced to spend most of their time at home due to the coronavirus pandemic.
The set includes a cola-scented sugar scrub, a Pepsi Blue face mask, and a cola-scented bath bomb. It is especially noted that both the individual components and the kit itself are supplied in environmentally friendly packaging. It is expected that such a spa set will help relax consumers for whom 2020 has been too nervous.
However, not everyone will be able to purchase the original novelty. Pepsi Spa Kits will be available in a limited edition and you will need to take part in the draw to get them. According to the company's official announcement, all you need to do is leave a custom message on Twitter containing the tags #PepsiSpa and #Sweepstakes and tag one of your friends.
For PepsiCo this is not the first time the company has integrated a lifestyle product into its marketing strategy. In November 2019, an online store was launched filled with clothing and accessories created through collaborations with various international fashion brands such as Alexander Wang, Puma and Urban Outfitters. The company hopes that such marketing moves will make Pepsi more of a lifestyle brand than just a brand of sweet soda.
Speaking of sparkling water and stress relief. Previously on sale Pepsi Driftwell appeared, a feature of which was the content of magnesium and L-theanine - substances that allow you to relax. It is claimed to be able to reduce stress and improve the quality of sleep.
And Pepsi is not the only company that has chosen to play with the theme of relaxation in marketing. So, earlier it became known about the cooperation Dove и Pandora, which resulted in soundtracks consisting of all sorts of relaxing sounds. And in late October, Babe Wine began selling kits designed to help American consumers get through Election Night. They included wine, napkins and a stress ball.