To promote the mango-flavored drink, PepsiCo used the idea of finding a soul mate for an advertising campaign.
Company PepsiCo announced that the drink Pepsi Mango will be the first in five years new taste, which is planned to be permanent. And to celebrate the perfect pairing of classic Pepsi and mango, Pepsi Mango's advertising campaign was inspired by Perfect Match.
Company PepsiCo announced that the drink Pepsi Mango will be the first in five years new taste, which is planned to be permanent. And to celebrate the perfect pairing of classic Pepsi and mango, Pepsi Mango's advertising campaign was inspired by Perfect Match.
One of the main messages of the new campaign was the search for a soul mate. An advertisement was created for television in which a mango pops out of a plate to be closer to a jar of classic Pepsi. Jason Derulo's song Take You Dancing was chosen as the musical motive for the 15-second videos.
And social media ads play on the idea of profiles on dating sites. Already in April, the new advertisement will be launched in a similar unusual format. The ads, which are planned to be broadcast in English and Spanish, will be a kind of profile from a dating site, partly inspired by the videos popular in this area in the 80s.
Each such ad will represent a man or woman who is looking for a date. The advertising campaign will subsequently involve the stars of various reality shows dedicated to finding partners and dates, with the participation of which it is even planned to launch their own thematic series.
In a situation where people around the world are forced to stay at home, dating sites and services have become extremely popular. And PepsiCo hopes that the image of a lonely person who is looking for his "perfect combination" will become understandable and attractive to the younger generation. Such a campaign will be one example of major brands moving away from traditional media advertising models and shifting their focus towards digital promotion.
