In the U.S. and Canada, the new logo will begin to be used this fall, and globally, starting in 2024.
Pepsi officially unveils its new logo and branding. The updates to the brand identity are the first in 15 years.
The new corporate identity is similar to Pepsi's used in the '90s. The company chose a new font and frame, making it more modern. Pepsi stressed that the changes are meant to match people's memories better and draw attention to Pepsi's zero-sugar line, a key part of the company's growth plan.
In the new logo, the word Pepsi is written in bold black type, and the inscription is placed on top of a wavy white band in the center of the circle; at the top, there is a red band at the bottom, and there is a blue band.
This is the seventh version of the brand logo in 125 years of Pepsi's existence. The last time the company changed its corporate style was in 2008, and today the logo is considered outdated.
"The word 'Pepsi' in the logo is 'detached from the globe. It's a lowercase, italicized font, the blue color is a little muted... it doesn't exude the confidence and energy that the brand represents," the company commented.
