So far, only a handful of specially selected shoppers have gained access to the first Amazon Fresh store. After testing, the store will open to the general public.
Amazon opened the brand's first store Amazon Fresh, previously only online, in Woodland Hills, California. The new store is planned to sell a wide range of grocery products, including their own pastries. The store also has a range of non-food items, books, gadgets, kitchen accessories, etc. Amazon promises discounted prices on national brand products and on its own brand 365 products from Whole Foods, which the company also operates.
Buyers are waiting for "smart" carts and the absence of cashiers, as well as a number of other modern technologies. Using a special Dash cart, store visitors can skip the line at the checkout and place an order, as well as pay for it automatically through the application, simply by leaving the store. However, this is not all.
The smart cart is equipped with a range of technologies, including computer vision algorithms and a sensor system. All this is necessary to automatically determine which goods the buyer put into it. Having previously scanned their QR code in the Amazon application, the buyer can not worry about the future, but simply walk around the store and put the necessary goods into the cart. This also applies to those goods that need to be weighed - the trolley itself will cope with this.
A special screen will immediately demonstrate all purchases, and the Alexa digital assistant will help you find the right items in the store or even check your shopping list, because the cart has access to your account on Amazon. In addition, tablet stations where you can use the help of Alexa are located throughout the store.
The store also has a special counter where customers can pick up their online orders or return previously purchased goods. There is also an opportunity to park in a specially designated place, and the purchases will be delivered by store employees directly to the car.