The live online broadcast of the fashion show will demonstrate models and clothes created using 3D technologies.
The coronavirus pandemic has called into question the holding of fashion shows in the near future. A way out for the fashion industry may be a partial transition to the digital space.
And one of the first experimental steps in this direction will be a virtual fashion show. Startup Bigthinx has partnered with Fashinnovation to host a first-of-its-kind virtual fashion show live on June 5th. The show uses 3D digital design, rendering and animation technologies.
The podium will be created in a style inspired by the World Oceans Day theme. By digitizing images of clothing items and placing them on a 3D model avatar, created from photos of real models, a completely realistic virtual performance is created, complemented by developments in lighting, textures, animation and rendering.
The creator of the show, AI-powered company Bigthinx, is an alumnus of Startup Bootcamp, a startup support project in collaboration with Prada Group. It is assumed that new developments will help the startup create individual solutions in the field of virtual fashion, both for Prada, and for other brands, with subsequent use in online sales.
In particular, wide opportunities for using a technological solution for scanning body measurements, including from images, are opening up in the field of collecting data on the measurements of Prada buyers. This will expand the brand's knowledge of customer size demographics so that it can then tailor production to reflect the real needs of customers, as well as take into account differences in different regions.
If such initiatives are successful and new technologies really allow for a realistic display of clothing models, then a new stage of development for fashion brands can begin. Many of them are already planning to replace physical shows with virtual ones and use them not only as an advertising and promotion tool, but also as an effective sales tool.