Philips

Slogan: Sense and simplicity (since 2004)
Let's make things better (1995)

Corporation Philips — это один из крупнейших в мире (и самый крупный в Европе) производитель бытовой электроники. Основные направления бизнеса: бытовая электроника, осветительные системы и медицинское оборудование.

The history of the corporation has more than a hundred years. It all started in 1891, when in the Dutch city of Eindhoven (Eindhoven, Netherlands) brothers Anton and Gerard Philips (Anton Philips, Gerard Philips) founded a small company, mainly engaged in the production of electric lamps. She got the name Philips & Co.

If at first only a few dozen people worked in production, by 1920 the brand had become quite famous and recognizable. The company receives the proud prefix Koninklijke - "Royal" (Netherlands.). The company has changed logos several times. A circle with four stars and a triple wavy line (their variations were played out before) appeared in 1926. The logo acquired its final form, which has survived to this day, in 1930. However, these days, instead of the logo on products, a simple “Philips” inscription, executed in capital letters, is much more common.

Всю свою историю компания неустанно наращивала потенциал. Она не только расширяла ассортимент выпускаемой ею продукции, но и постоянно занималась собственными исследованиями — Philips owns thousands of patents dating back to 1918, when the company began patenting its inventions. To innovation from Philips (however, others were made in close cooperation with other companies, such as the Japanese Sony) in the consumer electronics environment, includes such familiar things as an audio cassette, video cassette, CD, Video CD, DVD ... Some achievements Philips can boast in the field of mobile communications. Many unique developments have been made in the medical and lighting areas.

By the beginning of the 21st century, the range of manufactured Philips home electronics included audio and video equipment, televisions, mobile phones (in 2007 the business was sold to the Chinese China Electronics Corporation - CEC). IN THE USA Philips presented under the brand Magnavox. The company is also known for its electric shavers (a division Philipshave), components and lighting fixtures for a variety of purposes - from primitive incandescent bulbs to the most complex lamps built using the latest advances. Driving at night along the brightly lit highways of the Netherlands (and other European countries), you involuntarily think - after all, the number of lamps hanging above the road, mounted on the side of the road, or even directly mounted into the roadway, is really huge; and they are all made Philips. The company's turnover has long exceeded tens of billions, and the number of divisions is already in the tens.

In 1997 the company changed its name from Philips&Co, на используемое и поныне — Royal Philips Electronics (ну или на нидерландский манер — Koninklijke Philips Electronics NV). And in 2001, there was a change in the location of the headquarters: a move from Eindhoven to Amsterdam took place.

The first half of 2011 was marked by the fact that the company decided to abandon the production of TVs, unable to withstand competition with Asian manufacturers. Production moved to TPV Technology from Hong Kong. Later, the Lifestyle Entertainment division, which specialized in the production of audio and video equipment, was also sold.