At the first stage, it will be possible to “try on” furniture and interior items from the collections of Crate & Barrel, CB2, Walmart, West Elm and Wayfair.
The international social Internet service and photo hosting Pinterest announced the implementation of a project to introduce the Try On for Home Decor augmented reality function.
Users of the service will have the opportunity to model their own living spaces using ready-made furniture from the catalogs of the largest manufacturers and retailers.
At the first stage, it will be possible to "try on" furniture and interior items from the collections of Crate & Barrel, CB2, Walmart, West Elm and Wayfair - in total, about 80,000 trade items will be presented.
The Try On for Home feature will work in the US market, giving customers the ability to simulate and instantly go to the store's website to purchase furniture from the presented collections.
“Home decor, redesign and planning for the future is one of the top things people come to Pinterest for… We continue to evolve technologies like AR Try On and evolve into a functional shopping experience that allows people to go from inspiration to purchase at any app location,” said Jeremy King, Head of Development at Pinterest.
The service has long been working on the introduction of the augmented reality function in the beauty segment, providing users with the opportunity to “try on” cosmetic products. With the new expansion towards furniture, Pinterest will become a potentially convenient platform for entering the metaverse. The company announced the possibility and readiness to sell furniture and interior items for digital universes.
Pinterest promises that although the AR shopping feature will initially be available only in the US on iOS and Android platforms, later the service will also appear in other global markets.