Anyone who is nostalgic for the legendary classic Pac-Man will be able to play it in augmented reality using a pizza box as a playing field.
Pizza Hut launches an advertising campaign based on a concept called Newstalgia, based on classic brand elements with a modern twist. A video was filmed, which takes place in a "men's lair", designed as a Pizza Hut pizzeria of the 80s. The video is literally filled with a variety of iconic elements that are well known to true connoisseurs of the brand. The role of the "absolute pizza lover" was played by the popular American actor and stand-up comedian Craig Robinson, who will be the face of Pizza Hut for the duration of the campaign.
But that is not all. As part of the "old and new" idea, a limited number of $10 Tastemaker pizzas will be packaged in original boxlets you play the classic Pac-Man game in augmented reality. Such a well-recognized field of play is applied to the lid of the box. In order for everything to come to life, the user needs to read a special QR code using a smartphone camera.
Users will be able not only to play, but also to share their records with their friends on social networks. The one who scores the most points will be able to win the Pac-Man slot machine. Exactly the same as those installed in the pizzerias of the 80s. According to Craig Robinson, as a boy he loved to visit Pizza Hut with his parents and friends and play arcade games there - these are his special memories of the brand.
As George Felix, director of marketing for Pizza Hut, states, "In an effort to connect with a new generation of pizza lovers, we use iconic items in a modern and contemporary way." Indeed, there are not many brands in the world that can boast a whole set of well-recognized components, and Pizza Hut decided to play on this. Naturally, everything will not be limited only to Pac-Man and the company will continue to surprise its fans by presenting old and well-known pieces of pop culture of the 80s in a new modern version.
However, it should be noted that when creating a new advertisement, the company wants to play not only on nostalgia for the 80s, but also on nostalgia for very recent days, when fans of its pizza could just get together and spend time together.
